Discover your events audience data through survey metrics.
The collection and measurement of audience data via event survey intercepts, with post event reporting of audience demographics, patron expenditure/experience, tourism attendance, along with an in-depth economic impact study of your event.
Use your acquired audience data for future grant (municipal, provincial, federal) applications, sponsorship proposals, and post event reports.
What you can learn about your audience, through audience data collection:
Age groups
Demographics
Duration of stay
Economic impact
Geographics
How attendees heard of the event
Per-head expenditures
Tourist travel info
What they liked / disliked
and more!
Data vs Metric While data is merely just a number/input, a metric is a quantitative measurement of data, in relation to what you are measuring.