Knowing your events audience is crucial.
The collection and measurement of audience data via event survey intercepts, with post event reporting of audience demographics, patron expenditure/experience, tourism attendance, along with an in-depth economic impact study of your event.
Use your acquired audience data for future grant (municipal, provincial, federal) applications, sponsorship proposals & post event reports.
What you can learn about your audience, through audience data collection:
- Age groups
- Demographics
- Duration of stay
- Economic impact
- Geographics
- How attendees heard of the event
- Per-head expenditures
- Tourist travel info
- What they liked / disliked
- and more!
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