Event audience analytics via surveyed data metrics.
The collection, measurement, and analysis of audience data metrics via event survey intercepts, with post event reporting.
Post event reports include audience demographics, experience rating, patron expenditures, tourism attendance, regionally modelled economic impact and more!
Use your newly acquired audience and event data for future (municipal, provincial, federal) grant applications, marketing strategies, sponsorship proposals, and post event reports.
Examples of what you can learn about your audience through surveyed data collection and analysis:
- Age groups
- Demographics
- Duration of visitor stay
- Economic impact
- Geographics
- How attendees heard of the event
- Per-head expenditures
- Tourism rates and travel info
- What patrons liked / disliked
- Where they stayed, and more!
Data vs Metrics
While data is merely just a number/input, a metric is a quantitative measurement of grouped data, in relation to performance.
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