The first annual Budweiser New Music Fest London is a two-day live music festival, originating in Barrie, ON in 2008 and has since grown to include Sudbury and London Ontario, on separate weekends. The New Music Fest celebrates the culture and development of new music by promoting awareness of the vast amount of musical talent this great country has to offer.
Each two-day New Music Fest hosts between 30-50 local, regional, and national live touring acts of various genres performing at multiple live music venues throughout the festival weekend. The New Music Fest London will take place on November 1-2, 2013. All participating venues will showcase three to four established and developing artists who will collectively share multiple festival stages.
Artists who have performed with New Music Fest in Barrie & Sudbury include The Tea Party, Ian Thornley, Big Wreck, The Trews, Big Sugar, Treble Charger, Monster Truck, USS, illScarlett, The Arkells, Young Empires, Crash Karma, The Reason and a long list of Canada’s hardest working indie bands. The full artist schedule for New Music Fest London will soon be announced.
Participating venues of the inaugural New Music Fest London include; The Scot’s Corner, The Coat Of Arms, Fitzray’s, Eastside Bar & Grill, and Fox & Fiddle.
“The first annual New Music Fest London is being treated as a branding effort for the festival locally and we’re excited to be here”, comments Festival Director, Paul Fairley. “Residents of London can expect to see the festival grow exponentially over the next few years as it catches up to the magnitude of the festival it has become in other markets.”
Patrons traveling from out of town are being offered a special “New Music Fest” downtown London hotel rate, courtesy of the Holiday Inn Express, downtown London. Call (519) 661-0233
Award-Winning Festival Producers
Tourism Barrie awarded Admiral Creative Group & New Music Fest with the “Best Marketing Campaign” in 2010 and again in 2012. This award recognizes a marketing campaign that contributes to promoting Barrie as a quality destination and that demonstrates effectiveness in increasing tourism.